jcpenney and Haggar Team Up in June to Support
Big Brothers Big Sisters
Customers Invited to Round Up Purchases to Benefit Mentoring Youth
Maryland- June 12, 2013-- Big Brothers Big Sisters, the nation’s largest donor and volunteer supported mentoring network, is joining forces with jcpenney in June for the retailer’s charitable giving program, jcp cares. Byrounding-up purchases both in-store and online at jcp.com, customerssupport maintaining and monitoring long-term mentoring matches to help children who face adversity in school and life.
“Our partnership with jcp cares aligns perfectly with the Big Brothers Big Sisters’ Start Something® brand message, which tells people and organizations there are many ways they can support mentoring; volunteering is just one of them,” said Charles Pierson, Big Brothers Big Sisters of America president and CEO. “jcp cares is providing financial support and awareness that will make resources available to help our local agencies carefully match more volunteers and children and provide support needed to keep the mentoring going strong long-term.”
jcpenney stories in Maryland will invite customers to become friends of Big Brothers Big Sisters by rounding up purchases to the nearest dollar and donating the difference to the nationwide mentoring organization. In addition,jcpenney will donate $1 for every $50 gift card sold in June, up to $50,000, giving Big Brothers Big Sisters an opportunity to receive additional funding.
“We are incredibly excited to support an organization that is making such a profound impact on the lives of children educationally, socially and emotionally,” saidMiki Woodard, jcp cares president and vice president of philanthropy for jcpenney. “Additionally, we’re proud to have our long time brand partner, Haggar, by our side to fortify these efforts.”
Haggar will also support Big Brothers Big Sisters by running an in-store campaign in all jcpenney locations June 1-30. For any pair of Haggar pants purchased, Haggar will donate $1 to Big Brothers Big Sisters, with a contribution of up to $50,000. Customers will have the opportunity to enter for a chance to win a trip to the 2013 Pro Football Hall of Fame Enshrinement Weekend in Canton, Ohio.
“I am delighted that Haggar has joined the nationwide mentoring network as a corporate partner,” said Lynn Swann, former professional football player and Big Brothers Big Sisters of America alumnus board member and national spokesperson. “It’s a perfect fit, as Haggar and Big Brothers Big Sisters have a shared commitment to help children, families and communities thrive. I will always be proud to wear my Haggar NFL Hall of Fame jacket, just as I will continue to cherish the years I’ve been privileged to serve Big Brothers Big Sisters.”
Big Brothers Big Sisters will host its Reunite Now national conference in Denver, Colo. June 24-30. On June 26, jcpenney will sponsor a special luncheon at the conference where the retailer will reveal a fashion makeover for a former “Big” and “Little,” followed by a surprise reunion of the two. Throughout the conference week, Big Brothers Big Sisters employees will encourage Bigs, Littles, family members and friends to replace their Facebook profile picture with a special badge that displays the partnering organizations’ logos.
About Haggar Clothing Co.
Since its beginnings in a one-room office in Dallas, Texas in 1926, Haggar Clothing Co. has grown from a manufacturer of men's fine dress pants and slacks, into one of the most recognized and original apparel brands in the market. Haggar coined the term “slacks” in 1938 and continued to lead menswear innovation with the introduction of pre-cuffed pants, expandable waist pants, wrinkle-free cotton casual pants, and suit separates. In addition to its Haggar® brand, the company has developed and launched the highly successful and eco-friendly LK Life Khaki™ brand. Haggar is the official clothing partner of the Hockey Hall of Fame and the Pro Football Hall of Fame. Haggar Clothing Co. today commands the #1 market position in men's dress pants in the United States, as well as the #2 share in men's casual pants, and has been aleader in men’s apparel for over 85 years.
Big Brothers Big Sisters Honors Art Modell
"Big Brothers Big Sisters of the Greater Chesapeake is greatly saddened by Mr. Art Modell’s passing and grieve a great man and philanthropic leader who, along with his beloved wife Pat, truly made a difference in helping vulnerable children succeed. Art and Pat Modell were ardent supporters of Big Brothers Big Sisters, believing that all children deserve at least one person that can shape their character and help them thrive. Love and friendship are basic human needs, but for thousands of Maryland children, they are elusive. This is why Art and Pat were so passionate about the work that Big Brothers Big Sisters does to provide mentors who can be trusted friends.
For decades, Art and Pat were known as mentors par excellence. They hosted the Big Brothers Big Sisters Holiday Party for children and youth in our programs. For many of these children, this party was the only holiday celebration that they would have, and Art and Pat made it so memorable. They hosted more than 8,000 Bigs and Littles at M&T Stadium, offering kid-friendly food, games, tours of the field, a teen lounge, and a chance to meet the players and cheerleaders. For our children, it was the highlight of the year.
Art and Pat’s legacy will continue through Big Brothers Big Sisters’ “Art of Caring” Award. Ten years ago, we created this award and named it after Art, its first recipient, for his true leadership in philanthropy and for exemplifying what mentoring truly meant. Since Mr. Modell had not yet been inducted into the Football Hall of Fame in Canton, Big Brothers Big Sisters created our own to honor his commitment to youth and his philanthropic endeavors here in Baltimore. In the years that followed, we have given the award to those whose contributions to mentoring and caring for children and youth deserved a place in the “Hall of Fame.”
We are inspired by Art and Pat’s legacy in caring for Maryland children over the years. Though we are incredibly saddened that Art is no longer with us, he and Pat made an indelible mark on all of us and the children and youth in our programs. We know that their legacy will continue to live on in us and in the thousands of Maryland children they served." - Wendy Bohdel, Acting Chief Operating Officer